Data is everywhere and everyone is collecting it. However, not everyone knows how to leverage it for growth, competitive advantage and delivering a superior customer experience.
As organisations collect more and more data about their business and customers, harnessing the value of that data becomes ever more important for achieving strategic goals. Understanding how their business operates and how their customers react can provide strategic and tactical opportunities for growth as well as a competitive advantage. Businesses cannot longer afford not to leverage the opportunities which data provides.
We help organisations refine value from the raw data they collect through advanced data science. We can help you report and visualise what the data is telling you about your business and customers, use predictive analytics to determine how you should respond, and then through the application of data science techniques operationalise this knowledge into your existing business processes so that it can be routinely used and referenced going forward.
The Role
An exciting opportunity has arisen in our growing data science practice, which is a Partnership between Subatomic Analytics and Tribal worldwide London for a Digital Analyst. The Digital Analyst will be responsible for supporting the delivery of actionable and impactful insight, based on data from various sources.
This position will allow the successful candidate to make a real difference by driving change through recommendations and optimisation for our clients’ digital initiatives including: websites, apps and digital campaigns. You will be working alongside other analysts based in the Tribal London office. This role is for someone who wants to make an impact working across the range of our clients, which include VW, SEAT, SKODA, GSK and others, by being proactive and identifying where opportunities are for our clients to enhance or optimise their digital initiatives.
We are looking for someone who can demonstrate skills across the following areas;
Insight and Analytics
- Proficient in developing reports and dashboards, in Adobe Analytics and/or Google Analytics to help answer ad-hoc and regular queries
- Ability to use Adobe Analytics and Google Analytics to extract data for client requests
- Proficient in extracting data from various sources (Adobe, GA, databases, etc) and populating reports in Excel and/or Google Data Studio
- Be able to take numbers and provide context, meaning and insights for the client, which should lead to recommendations to make changes or optimise existing activities
- Help clients understand what these numbers mean for them and what changes they need to make to improve performance of their digital properties
- Experience of and presenting findings from survey data, and what it means to the client
Problem Solving
- Where problems occur with numbers, be able to identify the source of the problem, whether that be tagging issues, formula issues in excel or using incorrect custom metrics.
- Always paying attention to detail so that problems can be spotted before they go to the client
- Help clients understand what they want from the data, so it helps them answer the business question, this will include gathering business requirements and formulating briefs
- Improving data quality and robustness by putting processes in place to ensure data is always accurate
- Where possible, identifying opportunities to improve reports and dashboards and other aspects of client deliverables
Team work
- Able to work closely with the senior analyst to deliver all client briefs
- Coordinating with the team to assign roles and responsibilities to get weekly and monthly reports out to the clients on time and to a high standard
- Be the key point of contact for ad-hoc requests and be responsible for delivering them either independently or in collaboration with other members of the team
- Have regular calls/meetings with the rest of the data science team and the wider Tribal team to keep abreast of all client developments as well as updating everyone else
- Help manage a project planner with the rest of the team to prioritise and schedule all requests, alongside using JIRA to keep track of the requests progress
Communications
- Have excellent written and spoken English
- Able to convey complicated numbers in simple graphs and charts
- Good at using Microsoft PowerPoint to create compelling reports
- Able to manage their time and project manage their own work
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